Acrely Inc. ("Acrely", "we", "us") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you use acrely.ca, our mobile applications (which will be available to download at launch), and related services (collectively, the "Platform").
Joining the Acrely waitlist
Acrely has not launched yet. When you join the waitlist, we collect the information you enter on the form: your first and last name, your email address, your province, how you heard about Acrely, and whether you're joining as a land user or a landowner. We also receive basic technical data, such as your IP address and browser type, when you visit.
We use this information to notify you when Acrely launches, to provide waitlist benefits such as founding member offers, and to understand interest in each side of the marketplace. We do not sell your information.
We keep waitlist information until you ask us to delete it, or until we no longer need it for the waitlist or launch. To access, correct or delete your information, or to unsubscribe from emails, contact privacy@acrely.ca.
The rest of this Policy describes how we will handle information once the full platform launches, including accounts, bookings, payments and identity verification. Those features are not available yet.
Information We Collect
Account and profile information
Name, email address, phone number, password (stored in hashed form), profile photo, bio, location, role (land user or landowner), and activity interests.
Identity verification
Government-issued photo identification, outdoor recreation cards, hunting and fishing licences, ATV registrations, and other documents you submit for verification.
Listing information (landowners)
Property descriptions, photos, location data, pricing, availability, permitted activities, house rules, and lease terms.
Booking information
Booking dates, guest counts, selected activities, messages between users, booking status, cancellation history, and reviews.
Payment information
Payment method details processed by Stripe (we do not store full card numbers on our servers). Transaction amounts, payout account details for landowners, and insurance selections at checkout.
Communications
Messages sent through the Platform, support inquiries, and marketing preferences.
Device and usage data
IP address, browser type, device identifiers, pages viewed, features used, referring URLs, and error logs.
Location data
Approximate location from IP address, map interactions, and precise location if you grant permission on mobile devices.
Cookies and similar technologies
While the Acrely waitlist is live, we do not use analytics or advertising cookies, and we use only the cookies and similar technologies needed to run and secure the waitlist. When our full platform launches, we expect to also use cookies and similar technologies for features such as keeping you signed in, remembering your preferences, analytics, and, with your consent, advertising measurement. We will publish a Cookie Policy and cookie preference controls at that time.
How We Use Your Information
We use personal information to:
Create and manage your account and profile
Verify identity and licences for regulated activities
Facilitate bookings, payments, and payouts between users
Display listings, maps, and search results
Send transactional notifications (booking confirmations, messages, payouts)
Provide customer support and respond to inquiries
Send marketing communications where permitted (you may opt out)
Detect, prevent, and investigate fraud, abuse, and security incidents
Analyze and improve the Platform, including aggregated usage statistics
Comply with legal obligations and enforce our Terms and policies
We do not sell your personal information.
Acrely does not sell, rent, or trade your personal information to third parties for their independent marketing purposes.
Legal Bases
Where applicable under Canadian privacy law (including PIPEDA) and other jurisdictions, we process personal information based on:
Contract: Processing necessary to provide the Platform and fulfil bookings you request.
Legitimate interests: Fraud prevention, security, analytics, and improvement of our services, balanced against your rights.
Consent: Marketing communications, non-essential cookies, and optional features where you have provided consent.
Legal obligation: Tax, financial record-keeping, and responses to lawful requests from authorities.
How We Share Information
Other users
When you book or host, we share information necessary to complete the transaction — such as name, verification status, booking details, and messages — with the other party. We do not share your full government ID with other users.
Service providers
Stripe — payment processing and payouts
Identity verification provider — document verification and fraud checks
Mapbox — map rendering and geospatial services
Analytics providers — Vercel Analytics, Google Analytics (where consented)
Hosting and infrastructure — cloud hosting and email delivery
Legal and safety
We may disclose information when required by law, court order, or government request, or when we believe disclosure is necessary to protect rights, safety, or property, including investigating fraud or responding to emergencies.
Business transfers
If Acrely is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to continued protection under this Policy.
Your Rights and Choices
Access and correction
After launch, you may review and update much of your information in Profile → Settings. Before launch, or if you need help, contact privacy@acrely.ca.
Account deletion
After launch, you may delete your account from Profile → Settings → Danger Zone → Delete Account, or by emailing privacy@acrely.ca. Waitlist members can request deletion at any time by email. Deletion does not immediately remove all data. See Section 6 (Data Retention).
Marketing opt-out
Unsubscribe from marketing emails using the link in any promotional message or by contacting us. You will still receive transactional messages related to bookings and your account.
Location permissions
You may disable location access in your device or browser settings. Some map features may not function without location permission.
PIPEDA rights (Canada)
Canadian residents may request access to personal information we hold, challenge its accuracy, and learn how it has been used and disclosed, subject to limited exceptions under PIPEDA.
CCPA rights (California)
California residents may have additional rights to know, delete, and opt out of certain sharing. Contact privacy@acrely.ca to exercise these rights.
Data Retention
Account data: Retained for the duration of your account and up to seven (7) years after closure for legal, tax, and dispute purposes.
Transaction records: Retained for seven (7) years as required for financial and tax compliance.
Identity verification:Retained according to our verification provider's policy and applicable law.
Dispute resolution: Booking records, communications, and verification data may be retained for a minimum of twelve (12) months after account deletion to protect all parties in the event of disputes, chargebacks, insurance claims, or legal matters.
Security
We implement administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit, access controls, and secure payment processing through Stripe. No method of transmission or storage is completely secure; we cannot guarantee absolute security.
Children's Privacy
The Platform is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact privacy@acrely.ca and we will delete it.
Changes to This Policy
We may update this Privacy Policy from time to time. We will post the revised version on the Platform and update the "Last Updated" date. Material changes may be communicated by email or in-app notice where required by law. Continued use after changes constitutes acceptance of the updated Policy.
Contact
For privacy questions, data requests, or complaints:
For cookie-related questions, contact us at the email above.